In the context of the fierce and ongoing war between social networking sites and applications, especially after Facebook's recent scandal over leaking user data to Cambridge Analytics, Snape turned ridiculously to rival Facebook in an innovative way.
Everyone knows the tense relations between Facebook and Snab Chat, especially after the latter rejected in the past a presentation submitted by Facebook for the acquisition, which led Mark Zuckerberg copying a large number of features created by Snape Chat, which contributed to the success of a number of Facebook applications especially Ingram and Watts app.

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